WHO WE ARE...
Headquartered in Sarasota, Florida, Carab Enterprises has become a trusted source for lapel pins and other quality emblem jewelry in several key industries. We look forward to helping you promote or remember your event, reward your members or employees or raise profits for your organization. We are a family oriented business with the goal of providing a quality product at a fair price. 

Combining his first and last names to brand the company he founded in 1989, Carroll Abrams had more than 50 years experience in the advertising specialty business. Joining forces with Carroll in 2002, Aaron Watkins brings nearly 40 years of marketing expertise to the table. Working together for nearly ten years, they built Carab Enterprises into the industry leader that it is today.

Carroll Abrams was an entrepreneur before the word was ever coined. Growing up in Bridgeport, CT, he sold magazine subscriptions and delivered more than 100 newspapers a day. He also mowed lawns and cleaned houses, developing his business acumen and customer service skills with each endeavor. Carroll served in the Navy, training in submarine electronics, and then earned an Engineering Degree at the University of Connecticut. A job with Phillips Petroleum took him to Kansas City, but Carroll soon struck out on his own to start an advertising specialty business. In addition to this highly successful venture, Carroll opened a sailboat business and an innovative restaurant called The Calorie Counter. He has always played as hard as he worked. His hobbies include swimming, golf, tennis & skiing. He has traveled extensively around the world, including to Scotland, where he met the love of his life,
wife Margaret. He has three children, five grandchildren and two great-grandchildren. After surviving cancer, Carroll sold his business and moved to
 Florida. He founded Carab Enterprises as a small retirement business in 1989, but it rapidly grew into the premiere pin supplier for many veterans organizations. Needing more time for sports, painting, writing and rabble-rousing, Carroll brought partner Aaron Watkins into the business in 2002 and enjoyed a fulfilling retirement. Carroll Abrams passed away on November 1, 2011.

Aaron Watkins' first marketing coup was obtaining an endorsement from New York Governor Nelson Rockefeller at his lemonade stand and backyard carnival at the tender age of 9. In 1976 he founded The Watkins Button Company, which went on to become the premiere supplier of buttons to high school theatre groups across the country. After successful careers as an actor in New York and a clown with The Big Apple and Ringling Bros. Circuses, Aaron incorporated his natural talents for promotion to form Chameleon Marketing & Business Services. Chameleon MBS provided a wide range of marketing and public relations services to arts and cultural organizations. He has written material for a wide variety of companies and events, including TV Guide, the Macy’s Thanksgiving Day Parade, Paul Newman and Element K Journals. He was educated at Ohio University, earning a BFA in Theatre, holds a certificate in Arts Management from the New York Cultural Council Foundation and is a graduate of both RBBB Clown College and The Institute of Totally Useless Skills. Aaron currently resides in Sarasota, with his lovely wife and two cute-as-a-button daughters.

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